Campaign: What is Success?
A self authored project that helps readers reflect on their definition of success. Consists of a informational book, awareness posters, and awareness stickers. I used a black and white scheme and arrows to have the user focus on the content of the zine. I used bold text, reversal of figure ground, and full page spreads to engage readers. The arrows in an upward direction are a common representation of monetary success typically seen in graphs. The use of arrows going in many directions showcases how success is not a strictly defined path and has peaks and valleys.